In 2019, we embarked on a journey to challenge the status quo on how food systems work. With fresh produce traveling hundreds of kilometers from farms to plate and one third of all food produced going to waste, we settled in Lisbon, Portugal to find a solution for these two problems. With limited experience in the food and agriculture sector, the only thing we were certain about was our goal to support regional farmers achieve a full harvest and for local consumers to have a healthy diet, eating both regionally and seasonally. The outcome of that process? Equal food now offers a sustainable, healthy and convenient solution to our customers: a weekly box of fresh, imperfect produce from regional farmers straight to the doorstep.
We strive to maximize the amount we manage to prevent from going to waste, while paying a fair price to our farmers, as well as all other people involved in our system. At the same time, we constantly look for ways to minimize our transportation carbon footprint, minimize the amount of plastic used for packaging and show how sexy imperfect fruits and veggies can actually be.
We also want to make people happy: farmers, customers, collaborators, and employees alike.
The road ahead
We want to expand our offering of regional, seasonal and imperfect fresh produce deliveries as much as we can. As of today (Feb, 2021), we can only offer deliveries in and around Lisbon (FAQs). We are planning to expand to other cities in Portugal and beyond. This growth needs to be sustainable, however, and inline with our values before making the next big step.